Kalyani Rajan

Visiting Senior Fellow

Kalyani Rajan is a Visiting Senior Fellow at Artha Global who has over 20 years of experience as a social and behaviour change communication specialist. She has worked on numerous issues in India and the SAARC countries under the broad areas of public health, water and sanitation, education and protection using behavioural insights and human-centred design approaches to solve challenging humanitarian and development sector problems through communication. As a strategist and head of the specialist unit at J Walter Thompson, she led several public health emergency and disease outbreak interventions in India including Polio, H5N1, Zika Virus, HIV and AIDS as multi-task, 360-degree communication campaigns in addition to diseases under the national routine immunization programme. She collaborated on several high profile projects implemented by bilateral, multilateral and non-profit organisations as well as central and state governments, ministries and departments; and spent a decade in brand communication with leading multinational advertising agencies.

Kalyani has been visiting faculty at the Blavatnik School of Government University of Oxford, and participated at several prestigious conventions and conferences in the capacity of an expert in this field.  She evolved under her personal mandate of combining logic and magic to designing innovative communication solutions.

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Behaviour change communication strategy for COVID-19 vaccine acceptance

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As vaccination opens up, design a smarter communication plan

As the vaccination drive expands, citizens will be more convinced of the need to take the jab. But instead of only leaving it to them, it is important to craft communication that combines motivation, relevant information and appropriate messaging.


COVID-19 vaccine confidence: Learnings from Punjab and Karnataka

Conducted in February 2021, this study aimed at understanding people’s attitude towards and perception of the COVID-19 vaccine in the rural and urban areas of Punjab and Karnataka