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Communication Campaign

Op-ed November 6, 2021

On COVID-19 vaccination, don’t be complacent

By Sofia Imad & Anushka Bhansali

Vaccine demand can be generated through the development of targeted action plans addressing both access issues and hesitancy. With only a third of the eligible population fully vaccinated, we don’t have the luxury of time

Paper June 14, 2021

Leveraging behavioural science to promote safe practices: Lessons from the COVID-19 pandemic in Punjab

By Priya Vedavalli, Kadambari Shah, Tinaz Mistry, Archana Nirmal Kumar, Shilpa Rao, Vikram Sinha, Seema Murthy, Shirley Yan & Adithi Chandrashekhar

How can behavioural science be used to support the adoption of safer practices? Our project in Punjab to encourage early testing during the COVID-19 pandemic holds important lessons for public health communication campaigns

Op-ed April 21, 2021

As vaccination opens up, design a smarter communication plan

By & Shilpa Rao

As the vaccination drive expands, citizens will be more convinced of the need to take the jab. But instead of only leaving it to them, it is important to craft communication that combines motivation, relevant information and appropriate messaging.

Paper March 31, 2021

COVID-19 vaccine confidence: Learnings from Punjab and Karnataka

By , Shilpa Rao, Archana Nirmal Kumar, Vibhav Mariwala, Anushka Bhansali, Surya Av & Charu Sheela

Conducted in February 2021, this study aimed at understanding people’s attitude towards and perception of the COVID-19 vaccine in the rural and urban areas of Punjab and Karnataka

Op-ed May 6, 2020

Opinion | After eventual lifting of lockdown, behavioural science must form key part of India’s COVID-19 response

By Priya Vedavalli & Kadambari Shah

How much the virus spreads will, to a large extent, depend on how effectively we bring about and sustain these behavioural shifts.

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